5 Ways Bad Food Photography Is Absolutely Killing Your Brand

​In a world where every entrepreneur can be his own photographer, many are often tempted to have DIY photo shoots. While this may seem a cost-effective option for your business, it can also hurt your brand. How?
 
As experienced food photographers in Manila, Philippines, we share five ways bad DIY food photography that can kill your brand and turn customers away.
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1. Food Styling

When it comes to food photography, food styling is one of the most crucial factor that can make or break a dish. Preparing food for the camera needs careful planning. Most people prepare food to be eaten, while food stylists prepare food to feed the eyes and imagination.
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How many times have you browsed through #foodporn and doubted the honesty of the caption that says “tastes great” simply because the photo looks cluttered and unenticing?
 
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2. Angle

It’s important to know what angle works and what doesn’t. A close-up shot of your sumptuous pizza may not be as flattering as an overhead shot. Seasoned pros on food photography can help you decide how your products should be photographed so they yield better result and engagement.
 
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3. Lighting 

Lighting sets the mood of the people looking at your picture. Harsh light can wash out the elegant hue of your dishes or beautiful colors of your desserts, making them look bland, boring, and sad.
 
You won’t have to worry about having the perfect lighting for your products when you hire experts. With years of experience in the industry, they know how to work with natural or artificial light and have the proper gear for every lighting condition.
 
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4. Colors and Texture

Photo filters had made it easier for anyone to process images instantly. Using the wrong filters, however, can make your pictures look amateur. Use filters that can make your food pop and brings out its inherent deliciousness.
 
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​5. Brand Details
​Putting a huge watermark in the middle of an image can definitely kill a beautiful photo. Sadly, we’ve seen many businesses do this. The reason? Branding.
 
There are many ways to add branding without ruining your photos. It’s all about the details.

Adding subtle hints of your branding in your images is a classy technique that goes a long way. If your restaurant is known for that rustic homey feel or white tiled walls that convey classic look with a modern twist, you can have it as a distant background. For your flavored drinks, you can use your branded mugs and glasses.
 
Food photography doesn’t have to be a hit or miss. Do it right the first time by hiring professional food photographers in Manila, Philippines that understand your needs. ​Send us an email at shootingmafia@gmail.com to learn more about food photography and our other services.  ​​​